Last week it was published "The DesignX Manifesto". Many big names in Design (like Donald Norman), signed the document that you can read here.
What was so excited in this Manifesto for me?
As a behavior analyst I saw so much B. F. Skinner in the text ! For instance, the authors establish Design as a "evidence-based approach", "based on
science and experiment" (but with artistic and intuitive skills too), and must deal with "many of the complex and serious problems facing the world today".
Now, please compare the DesignX Manifesto with the approach of B. F. Skinner to Behavioral Sciene, which is also evidence-based, based on science and experiment, and focused on create sustainable environment.
I believe that if B. F. Skinner was alive today, he whould be a designer, and not a psychologist.
While psychologist became more and more focused on Clinic and theoretical research, designers had advanced in applied research, specially focused in sustainability. Psychology became something almost entirely analytical. In this scenario, designers come with the necessary synthesis skills.
But still there are psychologist involved with sustentability. For more information about them, click here.
